About Us
Pristine was born from an opportunity to bring innovation to one of the simplest yet messiest kitchen routines — cracking eggs. In homes across East Africa, eggs are a daily staple, a source of nourishment, and a symbol of care passed from one generation to the next. But even the most loved traditions deserve a fresh take.
Since we began operations in 2018, we have taken a humble egg and cracked open a world of possibilities. Pristine stands for purity, freshness, and trust delivered with a creative edge. We are re-inventing eggs giving you freedom from the shell, the mess, and the limits. Whether you’re baking, cooking, or just enjoying a spoonful of flavour, we are by your side – making it easier, and more exciting to nourish yourself and the ones you love.
Our Commitment
Quality
Our operations are ISO 22000:2018 FSMS certified by NEMKO Scandinavia AS & our product certifications from Uganda National Bureau of Standards (UNBS) underscore our commitment to top-tier hygiene and food safety standards.
Innovation
We make everyday cooking, baking, and food preparation easier through convenient egg-based food solutions that save time, reduce waste, and inspire creativity in every kitchen.
Impact
We create lasting impact by supporting local poultry farmers, advancing nutrition initiatives, and developing innovative egg solutions that help improve food security for communities across Africa.
Board of Directors
Prof. Samuel Kisakye Sejjaaka PhD, CPA
Chairman
Academic, accountant, and seasoned board leader. Principal at MAT ABACUS Business School. Former Chairman of UDBL, Stanbic Bank Board Member, and national advisor on petroleum revenue investment. He brings vast governance and financial oversight experience.
Mr. Edgar Mugisha MSc (UK)
Director
Environmental consultant with 20+ years of experience. He has advised numerous
agro-processing projects and lenders like IFC and FMO. His leadership ensures Pristine aligns with environmental and sustainability best practices.
Mr. Joel Guma MBA (UK)
Managing Director
20+ years in food manufacturing, including
roles with Coca-Cola Sabco, Refresco Beverages UK Ltd, Framptons Ltd, and more. Expert in egg products, packaging formats, and food system implementation. Leads Pristine with deep technical knowledge, industry insight, and entrepreneurial drive.
Ms. Monica Tibwitta MBA (UK), MEng (UK)
Director
Former Coca-Cola and Airtel exec. Brings 30+ years of experience in telecom and FMCG operations, procurement, and supply chain. She plays a key role in strategic operations and organizational effectiveness.
Ms. Mary Nantume MBA, CPA, ACCA
Director
Chartered accountant with over 10 years of experience in finance, audit, and portfolio oversight. Mary represents Yield Fund Ltd, a key investor in Pristine Foods Ltd, and brings strategic financial insight to the board.
Mr. Noel Muhangi
Company Secretary
Corporate lawyer with 25+ years of experience in corporate advisory, securitisation, and dispute resolution. He has advised financial institutions and government bodies on complex legal and commercial transactions, including major privatisation deals.
Management
Mr. Joel Guma MBA (UK)
Managing Director
Mrs. Erina Guma MA (UK)
General Manager
Ms. Michelle Karungi
Marketing Manager
Ms. Juliet Matsanga
People & Culture Manager
Ms. Caroline Apio
Technical Manager
Ms. Gracy Goreth Kanyago CPA,FMVA
Accounting & Tax Manager